When a crisis comes along, marketers are faced with burning questions about how best to respond.
Should we keep doing what we’re doing?
Is it time to cut marketing and PR budgets?
Should we pause to see what everybody else is doing?
Perhaps we should take this opportunity to evaluate data, pivot accordingly, and optimize content as we go?
Odden says the coronavirus pandemic is forcing companies to pull back on explicit product marketing in favor of an emphasis on “purpose” and utility for the public good. Right now, marketers should focus on empowering customers—not on selling.
Enter the power of SEO, which can “help customers pull themselves toward solutions on their own terms,” Odden says.