The holiday season is finally upon us.
Retail marketers have likely been thinking about the holidays for several months, but now it’s here. Thanksgiving and Black Friday came and went, which marks the start of the shopping season.
What drives people to actually make purchases during the holidays?
The way we make purchasing decisions has shifted dramatically over the last few years with the rise of social media and digital marketing. This presents an opportunity for marketers, especially when you consider that 78 percent of shoppers used the Internet for holiday shopping research last year.
To take advantage of the opportunity, marketers must start early.