How to boost your holiday marketing efforts

Nearly 80 percent of consumers researched online for last year’s seasonal shopping. Here’s how you can take advantage of their attention (and gift lists).

Ragan Insider Premium Content
Ragan Insider Content

The holiday season is finally upon us.

Retail marketers have likely been thinking about the holidays for several months, but now it’s here. Thanksgiving and Black Friday came and went, which marks the start of the shopping season.

What drives people to actually make purchases during the holidays?

The way we make purchasing decisions has shifted dramatically over the last few years with the rise of social media and digital marketing. This presents an opportunity for marketers, especially when you consider that 78 percent of shoppers used the Internet for holiday shopping research last year.

To take advantage of the opportunity, marketers must start early.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.