How to build awareness using ONLY social media

It may not be ideal, but neither is your shoestring budget—just make sure to know a few things going in.

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Happy Friday @BeckyGaylord! Quick question: have you ever seen a low budget startup just use social media to get the word out? Did it work?

— Jay Blanchard (@jaylblanchard) August 2, 2013

The short answer is, YES! The rest of this post will show how.


As with any outreach campaign, start with the goal. As vital as this is, it’s too often overlooked. That might be because nailing down the main goal for an outreach campaign is not that easy. A few tips: It will never be, “because the CEO directed it.” Nor will it be simply, “to get good PR.”

Here are some questions that might help:

These are just suggestions. Many other things might be more suited to your goals. As you can see, this part takes some work. But without a clear, specific goal, there’s no point going further.

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