How to combine excellent content with SEO

Writing solid copy is integral to getting your content noticed on search engines and social media platforms. Here are other ways to optimize your efforts for greater reach.


One of the great challenges facing content producers working in digital media is achieving strong search engine optimization.

Good SEO ensures your content is seen without having to pay to sponsor content on social media platforms or in search engines.

There are many SEO tactics, but the bottom line is this: If you create high-quality content, it will be viewed. Google rewards the best content out there, so make sure that the content you produce holds value for your audience and is highly consumable.

Once you create content your audience wants to read, you can optimize it through search by employing the right keywords, the right amount of keywords and links to credible sources.

RELATED: Master your visual communications prowess at the National Geographic Museum.

For more on optimizing your content for SEO, check out the infographic below:

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