Media Relations How to compile the perfect media outreach list Knowing where to search is a good starting point, but if you don’t know how to filter those results, they’re going to become overwhelming very quickly. By Cassie GrayFeb. 6, 2014 SHARE Ragan Insider Premium Content 1. Traffic or ranking data 2. A contact name 3. A contact email (repeat: not just an outlet email) 4. Outlet name 5. Outlet URL To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.