How to craft your PR strategies for fall

Like food with ingredients just out of the garden, the best PR is fresh and local.

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All business owners should take advantage of holidays to reach out to established and potential consumers, and to appeal to stakeholders and the media.

This fall, harvest some season-fresh ideas to keep you ahead of the competition. Aside from the usual giveaways, discounts, and packages, here some things to consider:

Pinterest is a gold mine

The best way to find inspiration is to look for themed boards on Pinterest: They show fancy interior decorations, quirky cooking ideas, costumes, art, activities for young and old, and even contests. Use these ideas—without plagiarizing them—to develop your own PR strategies and even design campaigns for giveaways and autumn deals. My favorite boards include this and this.

Many businesses will focus on the most popular events and festivals: Labor Day Weekend, Oktoberfest, Halloween, Thanksgiving, and, of course, Black Friday (this year, Nov. 29). Go beyond the norm. Consider the events that matter for your local community as well, and create a PR strategy to meet their expectations.

Local PR strategies make powerful brand ambassadors

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