How to create an effective PR survey

An infographic from market research company Surveygoo offers up tips for collecting data that really sings.


Public relations pros love their statistics. There’s nothing like going into a client meeting armed with some really knock-’em-dead stats that convince your client to take your advice. But creating the polls that elicit those telling statistics is an art in itself. When you sit down to create an effective PR survey, where do you start? What should be your sample size? How do you get people to take it? The following inforgraphic from Surveygoo offers up eight fantastic tips to get you started in creating a killer PR survey:

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