How to create compelling, shareable infographics

You might consider turning your next press release into an infographic. Follow these five tips to make sure it packs a punch.


Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, and more.

To get the most from your infographic, you need to design it properly. Here are five tips to help you when you’re creating an infographic.

1. Find the most interesting data. If your infographic isn’t interesting or doesn’t tell people something that they don’t already know, you’re not going to have much success promoting it. The subject matter needs to be interesting, and the facts you share should be as shocking as possible. Do your research, and try to dig up information that most people haven’t seen.

2. Add scale to your data. Having great statistics is a good start, but to really add some punch to your facts, you need to add some scale to them. Let’s say that 10 million people stub their toe each year (a made-up stat, by the way). That statistic is interesting, but it’s even more interesting when you point out that 10 million people would fill Yankee Stadium 200 times.

3. Create Tweetable statements. Build you infographic around compelling, concise statements that pack a wallop. You want the information in your infographic to be things people will tweet about and share with friends. If it’s not tweetable, you’re doing it wrong.

4. Find a professional designer. Great content is only half the battle of creating a killer infographic. If it’s not accompanied by compelling imagery, your infographic will fail. It’s that simple. That’s why you should invest in hiring a professional designer who can create an eye-catching design that people can’t turn away from.

[Ed.’s note: The website visual.ly offers a do-it-yourself option for infographics. But chances are a professional designer—if you can afford one—is the best option.]

5. Make it shareable. The easier your infographic is to share, the more people will see it. Add social media buttons to your infographic, so people can share it with their friends on Twitter, Facebook, Digg, ReddIt, etc. You can also give them the option to embed it elsewhere if you wish.

Mickie Kennedy is the CEO and founder of eReleases and blogs at PR Fuel, where a version of this story first appeared.

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