There’s no other organization just like yours, so make sure it sounds like it.
The concept sounds simple, but then you start to write a post and get stuck. Follow these writing tips for developing your social media tone of voice for your business, organization or personal account.
1. Define your personality, language, tone and purpose.
Just like you and your organization, your social media presence should exhibit a personality that is consistent and speaks to your target audience. Whether you stick to your brand voice in every post will depend on how well you identified it in the first place.
You can think about these adjectives for each category suggested by Stephanie Schwab, writing for Social Media Explorer:
When deciding on your personality and tone, consider this behavior chart from Sprout Social:
2. Be direct and personal.
Social media gives you the opportunity to engage directly with your audience. Generic messaging will not resonate with your audience or start a conversation. Instead, make your followers feel as if you are talking directly to them.