How to cultivate partnerships with mom bloggers

The hard-and-fast rules of dealing with reporters don’t necessarily apply to mom bloggers.

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“Mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools, but when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost.

That’s why The Abbi Agency surveyed 121 mommy bloggers and created this infographic. It helps PR pros inject some life into their mom blog communication strategies, and offers insight on what makes mommy bloggers tick.

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