How to decide when to send out your press release

Not sure when to issue that press release? Here’s a tip from the blog BusinessWired : Search for hot topics on PR wire services and Google Trends. “Using tools like Google Trends and site search on the major press release distribution sites like Business Wire to gauge the amount of competition, you can increase your chances of catching a wave and contributing to a hot story,” according to BusinessWired . For instance, by watching the amount of stories and press releases about a story, y…