Humanizing a brand is the best way of endearing people to your company. Of course, doing so is easier said than done, but it’s worth it in the long run.
Building a personality takes effort. Finding one that fits your overall company message, and takes into account the strengths of your team, isn’t easy.
Also, personality isn’t just limited to what you say or the odd joke you make, but on your style and how you present yourself to the public. How you interact should be a reflection of your brand, enabling people to connect with you. If you haven’t properly considered what your brand’s voice is, do it sooner rather than later.
Deciding upon an identity
If you had five words to describe your business, what would they be? Serious? Fun? Easy going? Funny? Informative? Lighthearted? Helpful?
This isn’t a tagline that you will share with the world (unless you really want to), but it will help determine how you communicate to the world. Not only does it help to be consistent, but also it’s useful to have when your customers (or potential employees) want to get an idea of the type of culture that forms your business.