Chefs around the world know that cooking dinner is the easy step.
The hard job? Figuring out what to cook.
The same principle applies to blog writing: It’s not so hard to write a blog. The challenging part is determining the topic. If this difficulty plagues you, here are some suggestions.
First, never try to determine your topic and write your post on the same day. Heartache (not to mention exhaustion) lies that way. Coming up with a topic is enough work for a single day.
I do content generation on Mondays or Tuesdays—eight or nine days before my weekly post reaches readers’ eyeballs. Then, when I go downtown each Wednesday, I walk part of the way there, giving myself time to think about the post. When I start writing Thursday morning, I’m ready to go.