Media Relations How to differentiate goals, objectives, strategies, and tactics Think a goal is the same thing as an objective? Believe “tactic” is synonymous with “strategy”? They’re all different, and all important. By Claire CelsiJuly 23, 2014 SHARE • Make lists of food bloggers and media who cover food.• Contact media and bloggers with a compelling pitch and value proposition. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.