Comedian Steven Wright once said, “There’s a fine line between fishing and just standing on the shore like an idiot.” Fishing seems simple. Throw a line in the water, wait for a bite, and reel in a fish. But real fishing, just like fishing for customers on Facebook, is deceptively difficult. It requires finesse, strategy, and skill. Facebook is a busy pond—chock full of anglers, all fighting to hook fans and land them as customers. With millions of lines in the water, the angler who knows best what the fish want will walk away with biggest catch. And the fishermen clumsily slinging bait into the pond with no strategy will walk away empty-handed. Here, courtesy of Facebook app Post Planner, is an infographic that explains the art of angling for customers on Facebook. It will have you reeling in the big ones in no time. Josh Parkinson is the chief customer pain killer and co-founder of Post Planner, a Facebook content curation and page management app. He is a regular contributor to social media marketing sites around the web, offering expertise on Facebook marketing, content marketing and entrepreneurial ventures with a twist.