How to get broadcast coverage for your organization

Local TV and radio can be a powerful and targeted way to spread the news about your brand to nearby consumers and stakeholders. Here’s how to search out—and book—these opportunities.

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For the average company, broadcast opportunities are notoriously difficult to secure.

Who should you approach for an appearance? How can you package your organization to fit a broadcast program’s needs? What kinds of stories do best?

Once you do get picked up by a local station, you have to be careful to make sure your performance doesn’t hurt more than it helps .

Here are few tips on how to improve your businesses’ chance of securing that sought-after broadcast coverage:

1. Know the media landscape. It might sound obvious, but it’s crucial to understand the purpose and logistics of each TV or radio show. For example, what type of stories does each show cover? What time does the show air? Having this kind of knowledge will allow you to plan ahead and have confidence when pitching your story to producers.

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