How to get buy-in for a social-media training program

If your executives won’t sign off on training, follow this three-step approach.

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How do you get past those initial objections to build support for a social media training effort?

There are three fundamental approaches for gaining buy-in:

• Cite internal research;
• Appeal to the leader’s interests;
• Demonstrate the risks in not training employees.

Cite internal research

You need to undertake some internal research before you develop a plan or propose anything to your organization’s leadership.

Why, then (you may well ask), am I talking about getting buy-in before internal research? Simple: You may need to get buy-in for research itself, so building support for your training effort comes in two phases.

First, get permission to figure out if training is necessary. Once you get the answer (which in almost all cases will support the case for training) you can make a more informed and relevant pitch to build out the training process.

Among the other information you want to glean from your research are answers to these questions:

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