How to get executives excited about LinkedIn

LinkedIn is about to explode as a content platform, but a lot of execs still don’t see the value in it. Here’s how to effectively pitch them.

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There have been a few concerns expressed by journalists and members alike who question if it is a good idea to give that kind of power to so many people, many of whom, let’s be honest, have no business writing. LinkedIn has exposed its platform to truly unworthy content, but LinkedIn must have their reasons for the gamble, despite the risk that it could potentially tarnish the LinkedIn brand and business goal to be a legitimate site for news and information.

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