If you’ve noticed a dramatic drop in followers to your Facebook business page recently, you’re not alone. In an effort to offer more value, Facebook has gone through its enormous user database to delete any and all fraudulent or inactive accounts.
Of course, this is good news in the end. “Likes” from fake accounts may make your Facebook business page look popular or well-liked, but when it comes down to engaging with real people, the numbers don’t add up. Social media can often be a bit of a popularity contest (surprise, surprise) and losing upwards of five percent of followers in a day definitely has its downside.
Fortunately, there are some tactics that business owners can employ to turn these figures around and engage fans who will be real, living, breathing people with an interest in whatever it is you’re offering.
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