How to get the most out of a PR major

Six ways to achieve success in the competitive public relations market.

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The best time to comprehend this is in college. Here are six ways to get the most out of your PR major:

Get as much internship experience as possible.

This may seem like an obvious key to victory in the career game, but some students feel one internship is enough. It’s not.

The more internship experience you get, the better your résumé looks and the more confident you’ll be with your performance under pressure. Internship experience doesn’t have to mean being an account associate at a top PR firm; it can be as simple as writing copy for a school newspaper or doing marketing for a local company. The more, the better.

Tip: Set up a meeting with your school’s career advisor. A face-to-face encounter shows dedication.

Practice how to write, especially a good pitch.

Writing is a fundamental part of our job. You’ll have to do it daily, and it can make or break your career. In high school I was a terrible writer. The good news is that with practice and dedication, people who aren’t naturally gifted with writing skills can develop the craft.

In college I took extra writing classes and wrote for various media outlets. I went from hating writing assignments to thoroughly enjoying them. Remember, you can always improve.

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