How to give your brand’s website a facelift

A brand’s website is increasingly the first point of contact for consumers. Here’s how to make sure visiting yours isn’t a frustrating experience.

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Recently, I led a project team tasked with making a client’s website a more effective communications tool. During our audit, we documented numerous content, navigation and design errors that significantly impaired the website’s functions.

Our findings weren’t all that uncommon.

These days, it seems that everyone has one or more websites, for personal and professional purposes. For many consumers, an organization website is the first―if not only―place to gather information. With that in mind, it is extremely important to nail that first impression of your brand the website gives and ensure that it enhances visitors’ experience.

Based on lessons learned from improving websites and as a copy editor, here are my top five tips on how to optimize your visitors’ Web experience:

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