How to grow your blog like a Fortune 500 company

Why you should do this

As bloggers we’re often caught up in the day-to-day activities of writing posts, commenting on blogs, and interacting with people across various social media channels. It can feel like we’re not accomplishing much. We have a tendency to focus on how far we have to go rather than looking back at just how far we’ve come.

The process of conducting a quarterly review will motivate you to keep charging forward because you’ll get a clear look at how much you’ve accomplished. It will also give you insights into what worked, what didn’t, and what you can do differently.

The review process

Conducting a review is something you should expect to spend a few solid hours on if you want to get the most value possible from it. The review can be broken up into three main categories: traffic + subscribers, revenue, and projects.

Traffic + subscribers

Traffic is the biggest concern of many early-stage bloggers, and you should remember that not all traffic is created equal and that quality always trumps quantity. That said, reviewing your traffic on a quarterly basis can give you some deep insights into things you can do differently to increase it.

Here are three things to watch when reviewing your traffic and subscribers: