Digital marketing and social media have added to the decline of many online newsrooms—where organizations share news, facts and relevant contacts.
Because of that, media relations have taken a big hit. Many organizations hide the names, email addresses and direct phone numbers of their PR reps due to spam, telemarketers, etc. That makes it hard for reporters to connect with the right people—especially on deadline.
Unfortunately, general PR email addresses and voicemail boxes fill up easily, which makes it nearly impossible for timely requests to be answered.
PR pros must share accurate company information. Without a direct line of contact, reporters can get confused and discouraged and might waste time calling the wrong people.
Want your CEO’s comments from a recent town hall meeting shared with reporters? Looking for an opportunity to turn a simple inquiry into a larger story on an upcoming development? These are good reasons to list a PR contact on your website or revamp your online newsroom.