How to identify subject matter experts for a business blog

Look for information all-stars who can explain, clarify and provide reliable information for your blog’s audience.

Ragan Insider Content

You want to make sure that your writing provides customers with useful insights without coming across as fluffy.

A key part of beefing up your content and making sure all the facts check out is maintaining a solid pool of subject matter experts. These individuals have special in-depth knowledge and are the type of people writers and marketers rely on for background information or technical details when seeking to gain a better understanding of customer needs. These experts give your blog content inherent authenticity and credibility, and help build a foundation for relevant and engaging content.

The hard part is locating these information all-stars. Subject matter experts have a special skill set, attitude and personality. Not just anyone at your organization can be considered to fill this role, so how do you choose? Experience, communication skills and a unique understanding of customer needs are required to be a successful asset to your content development.

How to start finding internal experts

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.