How to improve your marketing without breaking the bank

Strategic planning can be valuable to any business. Before you launch your next campaign, consider these frugal approaches.

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Without an effective marketing strategy, many businesses would fail.

No matter how creative your approach, successful campaigns can be costly. To promote your brand without spending too much, seek to build your audience organically. Here’s how:

Set clear goals

Create a list of your most crucial contacts—on- and offline. Doing that in-house can dramatically reduce your cost. If you can’t, seek the services of a media relations expert.

The cost of financing a new marketing campaign should be determined in your annual business budget. The total cost of your strategy will depend on the frequency of each campaign. Plan to launch a new campaign quarterly.

Look for freebies

It’s important to seek opportunities for free exposure for your brand. That might be as simple as attending and/or sponsoring a local event and using that opportunity to announce a new product or service. Take advantage of social media mentions, and make connections with influential users.

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