How to improve your social media efforts in 10 minutes

Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.

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I’m guessing you hear them often, probably to the point of distraction.

The nature of social media and PR is, of course, one in which the benefits are felt in months and years instead of days and weeks. Still, there are four simple things you can do today to boost your social media presence.

Each will require less than 10 minutes of your time, yet they could lead to dramatic improvements for your company or client.

1. Put social media handles in email signatures

Despite advances from mobile, video conferencing, and social media, email remains the most popular way to communicate for the overwhelming majority of corporations. The fact that so many clients don’t include their social media handles in email signatures continues to baffle me.

By failing to add them, you are ignoring an audience that is probably interested in your social updates—they are, after all, choosing to communicate with you via email.

Altering email signatures requires less than two minutes of your time, and it could earn you a precious extra handful of important social followers.

This applies to press releases, too.

2. Perform a quick survey of your audience

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