How to incorporate video into social media campaigns

These tips from Salesforce can help marketers seamlessly make video part of their efforts.

Think online video is big these days? It’s only going to get bigger—huge, in fact.

Consider these statistics from Adelie Studios:

  • 70 percent of marketing professionals report that video converts better than any other medium.
  • The average internet user spends 88 percent more time on a website with video than without.
  • 64 percent of consumers are more likely to buy a product after watching a video about it.
  • Using videos on landing pages can increase conversions by 80 percent.
  • 59 percent of viewers will watch a video to completion that is less than 1 minute.
  • Despite all this, only 24 percent of brands are using online video to market to consumers.

From these statistics (and so many others that tell a similar story), it’s clear that marketers and PR pros must make video a priority. But how?

That’s where the following infographic comes in. Salesforce shares its tips for “Ways to Incorporate Video Into Your Marketing Campaign.” Check it out below. (Click here for a larger image.) ​


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