Think online video is big these days? It’s only going to get bigger—huge, in fact.
Consider these statistics from Adelie Studios:
- 70 percent of marketing professionals report that video converts better than any other medium.
- The average internet user spends 88 percent more time on a website with video than without.
- 64 percent of consumers are more likely to buy a product after watching a video about it.
- Using videos on landing pages can increase conversions by 80 percent.
- 59 percent of viewers will watch a video to completion that is less than 1 minute.
- Despite all this, only 24 percent of brands are using online video to market to consumers.
From these statistics (and so many others that tell a similar story), it’s clear that marketers and PR pros must make video a priority. But how?