How to keep your headlines positive
It can be easy to reflexively write headlines about ‘mistakes,’ ‘pitfalls,’ and ‘failures.’ Those words can bring the audience down. Try for something a little cheerier.
The headlines and titles of your articles, blogs, and programs are the magnet to draw readers and potential business into your pipeline. Pique interest with emotional and positive words and phrases that speak directly to your readers and their success. Using positive language and an upbeat tone instead of scare tactics and poison will have a subtle but important impact. We need more hope and less pessimism in our world.
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