How to make content more shareable and PR friendly

Here are a few ways to inspire readers to tell their social media friends about what you’re writing for your brand or clients.

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1. Be useful and helpful. The first rule about shareable content is that people share things that make them look good. Social media is a world where people create carefully constructed versions of themselves. Naturally, shareable content is anything that will make people look smart, witty, creative, or expresses a belief that’s an extension of who they are. If your post contributes to those goals, that’s a good start.

2. Create an eye-catching headline. Sometimes ideas for content start with a catchy title, sometimes the title is more of an afterthought. But it should be on your mind when creating content that’s share-worthy. After all, in most cases, only the title and first line of the post is visible anyway, so if those don’t catch readers, nothing will. Grabby headlines tend to include lists (i.e. The Top 5 Ways to Share Content), something witty (try a pun if it works?) or a surprise.

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