How to make pesky, inaccurate information on the Internet go away

Once an inaccurate piece of info gets posted to a website, it can be a real hassle to try to bring it down. Here’s what one brand did.

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It’s not easy to scrub the Web of information about a brand that just plain isn’t correct.

Here’s the situation.

The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking.

As can happen on the Internet, wires got crossed and the app ended up with a profile on VentureBeat that read:

This is a website that provides tips and advice for singles interested in using free online dating services. The website also has articles on 100% free dating features provided by dating services.

I think we can all agree that there’s a difference between walking and engaging with online dating services (even if some use Tinder while walking).

To right this wrong, Lee Kum Kee reached out to VentureBeat using the “contact us” email on the Profiles page. Lee Kum Kee wrote seven notes to this email address with zero response.

Why didn’t VentureBeat respond?

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