How to make sure people are listening to you on social media

The tweet went viral with hundreds of thousands of retweets and favorites, just 12 hours after Obama was re-elected as president.

The previous owner of this top-tweet title was Justin Bieber.

With such excessive jabber in cyber space these days, how can anybody get heard?

It’s unlikely your social media posts will enjoy the level of popularity as these public figures, but you certainly don’t need to be a White House resident or have a trendy chili-bowl haircut to make your voice known—it just takes a few key strategies to put your company out there.

Make it count

Whether it’s a 140-character tweet or a blog post, be clever with your words. Consumers don’t have the time or attention span to read through several paragraphs. Make your posts short, sweet, and to the point.

Don’t overdo it

On social media, there is such a thing as over-doing it. Feel free to share pictures of company events, post about new product launches, and share any upcoming news, but don’t clog your audiences’ feeds with unnecessary information. Consumers will start ignoring you if they feel bombarded with information, and you might end up losing advocates.