How to make your annual review work for you

Don’t bristle at the evaluation process. Instead, impress your boss by following these three suggestions for accepting feedback. Your career may depend on it.

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When we get feedback—say, through annual job performance reviews at an agency, team evaluation at corporations, or just in a sly email from a manager—we usually align with one of two camps:

1. We oppose the evaluation process and get angry that we have to participate; or …

2. We embrace feedback as a way to grow into a higher level at the PR profession and learn more about ourselves.

Many of us fall into the first category. Sometimes the truth hurts. In reality though, feedback is a gift and, when used properly, can be an indispensable tool in helping us become fully aligned—as individuals, professionals, teams, and overall organizations. There is value in knowing what others think about us and equal value in staying open to that feedback. Here are some suggestions for taking the high road and accepting feedback with a positive mindset.

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