How to measure the effects of ‘influencer relations’

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it’s achievable.

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You can’t manage what you don’t measure.

If you’ve identified a list of important bloggers and social media users and put a program in place for managing your interactions with them, how do you measure your success over time? Is it the number of times you interact? Is it measured by how well you’re faring in relation to your competitors?

An effective campaign for reaching so-called “influencers” is about more than building one-on-one relationships with people who have big followings. It’s also about aligning your efforts with specific business goals in mind. Building and measuring a successful programs for working with influential people starts with defining goals, setting benchmarks and tracking change.

Define goals

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