But your boss probably isn’t interested in the details of your content marketing campaign—she just wants to know whether it positively affects the bottom line.
If you’re thinking about launching a content marketing campaign, or are already in the midst of one, this infographic from BrandPoint can help you ensure your content makes the company money.
It illustrates the three steps of turning prospects into paying customers: building awareness, ensuring people consider your brand for their needs, and converting them into customers.
Here’s how to measure your efforts each step of the way:
You want potential customers to easily find your brand online. Ask these questions to determine whether they can: