How to more effectively manage your brand’s reputation

Want to track data, respond to consumer inquires and determine your campaign’s reach? Here’s guidance on setting up a monitoring protocol.

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Reputation management—especially online—is crucial for tracking customer experiences and influencing consumers’ perception of your brand.

Do you know what people are saying about you across multiple social media platforms? Stepping into customers’ shoes can have a huge impact on your organization’s success.

Effective social media monitoring can help brand managers find relevant customer conversations and use them to gain accurate insight into how to connect with their target audience more effectively.

So, what should you look for in a good online reputation management (ORM) tool?


Getting down to basics

Online reputation monitoring means searching various online channels for conversations about your brand. Often, they reveal information to help you understand what your customers are saying about your products and services.

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