Marketing How to move PR beyond the AVE The old standard measurement tool of the advertising value equivalency just can’t cut it anymore. But don’t worry. There are alternatives. By Carrie MorganMarch 25, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.