How to optimize infographics for search and social media

People love to share infographics, but a few behind-the-scenes tweaks could help yours get even more traction.

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Here are five tips to ensure your infographics get the Google juice and social shares they deserve:

1. Choose a descriptive file name and alt attribute.

Google crawls file names as well as Web pages, so a short, descriptive title is crucial. Avoid keyword stuffing, and keep the title relevant. “Coke-vs-pepsi-infographic.jpg” is much better than “infographic362.jpg.”

The alt attribute is an HTML element that stands in for images when a page can’t display them. It also provides search engines with a semantic image description. A good alt attribute would be “Coke vs Pepsi infographic.” It’s simple.

2. Consider a landing page.

You could just post your infographic on your blog, but why not promote it with a specially designed landing page, as well? It should include:

This setup makes it easier for visitors to share your infographic on their websites or social media profiles. The easier your infographic is to share, the more inbound links you’ll get (provided the infographic is worth sharing).

3. Use specific search terms.

The best content is relevant and valuable. Unfortunately, you can’t be relevant and valuable to everyone at once, so choose your topic carefully.

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