How to optimize your content based on consumer behavior

Boost your digital marketing efforts with these tools and tips that can help you analyze and understand how your audiences interact with the articles, videos and images you create.

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Ragan Insider Content

After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it.

A standard content strategy approach starts with the business goals and objectives, content themes, tactics, key performance indicators and metrics. From there, you start the execution. You deploy your content, measure its performance and optimize it based on the analytics you gather.

A key element to optimization is understanding how your audience behaves and interacts with your content.

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