How to pick the right influencers—and avoid the wrong ones
Social media celebrities can bring a lot of attention to your organization. How carefully you pick your partners will determine if its good attention—or bad.
PR pros know they should work with social media influencers, but where should they find them?
How should they go about creating the right program, pitching targeted social media stars, and lead a successful program?
Today’s consumer no longer puts much stock into paid advertising. Less than 10 percent base buying decisions on company-sponsored ads.
They do, however, pay attention. The PR pro’s job is to find the social media influencers that their consumers pay attention to and create the right program that makes everyone happy.
Here are some rules for building your relationship with industry influencers, no matter how big their following:
1. Don’t try to control your social media influencers.
Dictating what your social media influencers say and do is mistake number one. They’ve built their communities by being transparent and authentic and engaging.
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