How to pitch an Inc. magazine writer

Inc. business reporter Jeff Haden, who calls most PR pitches ‘terrible,’ offered six things every public relations professional should know before pitching him.

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The Inc. business reporter recently published the article “How to Pitch: 6 Things You Must Know.” It’s an easy-enough-to-follow guide for PR pros, the bulk of whose pitches he deems “terrible.”

“If you’re looking for press, forget the formulaic, cookbook approach to crafting a winning media pitch,” he writes. “That approach may result in coverage in a few outlets—but not the ones you really want.”

A few simple rules for pitching Haden:

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