PR practitioners who grasp how a large number of these folks tick can score great exposure for their clients. Those who make wrong assumptions die a public death.
Bloggers influence consumers, they really do. So let’s just cut to the chase: What do bloggers want, and how can you exploit the opportunity? There, I said it. Food bloggers are exploitable.
Working with food bloggers is not complicated. But it does take more thought than a lot of practitioners are investing. Here, in a nutshell, are six things bloggers really want:
To grow their traffic
Aside from feeling loved for their content, bloggers work hard at growing their traffic because it pays off in ad revenue, visibility, and gigs.
Therein lies an opportunity publicists overlook. PR, from the bloggers’ perspective, feels one-sided: “Here is my client’s info, please blog something.” What’s in it for them? Take time to devise programs that drive traffic to blogs, and you’ll benefit. Great case in point is The Mushroom Channel, via Edelman.
To make decent money