How to pitch food bloggers: 6 things PR pros must understand

Food bloggers influence consumers, as such they’re an incredibly important group with which to engage. Here’s how to do it effectively.

Ragan Insider Premium Content
Ragan Insider Content

PR practitioners who grasp how a large number of these folks tick can score great exposure for their clients. Those who make wrong assumptions die a public death.

Bloggers influence consumers, they really do. So let’s just cut to the chase: What do bloggers want, and how can you exploit the opportunity? There, I said it. Food bloggers are exploitable.

Working with food bloggers is not complicated. But it does take more thought than a lot of practitioners are investing. Here, in a nutshell, are six things bloggers really want:

To grow their traffic

Aside from feeling loved for their content, bloggers work hard at growing their traffic because it pays off in ad revenue, visibility, and gigs.

Therein lies an opportunity publicists overlook. PR, from the bloggers’ perspective, feels one-sided: “Here is my client’s info, please blog something.” What’s in it for them? Take time to devise programs that drive traffic to blogs, and you’ll benefit. Great case in point is The Mushroom Channel, via Edelman.

To make decent money

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.