How to pitch The Times’ David Pogue

Learn the dos and don’ts of pitching New York Times tech critic David Pogue.

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Learn the dos and don’ts of pitching The New York Times tech critic David Pogue

The New York Times leading tech critic David Pogue loves a good pitch—he really does. After all, 60 percent to 70 percent of his columns come from pitches, he told

Considering he writes 50 print columns and about 25 blog posts per year—plus a weekly online video—that provides PR pros with lots of opportunities to pitch Pogue. And, unlike most journalists, Pogue wants to hear about products from PR people.

In this exclusive interview with, Pogue tells us how PR pros should pitch him, what annoys him and examples of some great pitches he’s received.

In 2000, Pogue started writing a column about technology for The New York Times. His pieces are often humorous and very user friendly. He reviews gadgets like cameras, cell phones and Web site services. Pogue said he reviews maybe one computer each year.

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