YouTube has empowered a commuity of wannabes to become their own stars—to publish their own thoughts and opinions (and make a decent buck off their efforts, too). The medium has helped people conquer the Web—without holding a master’s degree in journalism or a bachelor’s degree in video production.
With their massive followings and consistently strong video views, these YouTube stars are becoming a media channel all their own—and businesses are taking notice. While a story in your local newspaper might generate 100 hits to your website, or a feature on Mashable might get you 5,000 hits in a week, a major YouTube vlogger (that’s video blogger) can get you 500,000 hits in one week!
These video bloggers have become a target for PR pros and marketers looking to capture hundreds of thousands, maybe even millions, of eyes and ears for their messages. As a marketer or PR specialist pitching a video blogger, you should be mindful of five things when pitching video bloggers: