How to promote your brand during a presidential campaign

As presidential campaigning kicks into high gear, marketers should look for ways to jump on board. Here are a few concepts for PR pros to focus on.

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Every four years, brand managers have a fresh opportunity to get involved with the U.S. presidential campaign.

Representing brands from Svedka to 7-Eleven, PR pros get their brands in front of the millions of eyeballs closely watching the race to the White House.

In 2016, millions of people will be consumed by the constant publicity surrounding coverage of primaries, debates and conventions.

How do you get your brand in front of these people? The answer is very different from what it was the last time around.


Since I’ve been working in politics, it’s been the outcome of Super Tuesday in March that’s determined who would represent the Republicans and Democrats in the presidential election. Under this timeline, brands would have the following eight months to strategize and launch their campaigns.

This will not be the case in 2016. Coming out of Super Tuesday, a candidate from the Republican Party probably will not have been selected. It could be July—when the party’s national convention will take place—before a candidate finally wins the nomination.

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