How to provide excellent customer service on social media

Boost engagement and loyalty, while sidestepping PR problems and online firestorms. This infographic can help you power your digital efforts with consumers.

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Ragan Insider Content

It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today.

Customer service is a “feast or famine” function. If done well, the benefits can be enormous—even viral. When handled poorly, these instances are almost guaranteed to go viral (in a way no brand manager wants). That’s when a social media miss becomes a PR nightmare.

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