How to reach bicultural Latinos

By 2015, one-third of the U.S. population 19 and younger is predicted to be Hispanic. Problem is marketing to Latinos in the U.S. has never been more complicated. There are not only cross-cultural differences based on the country of origin and where they live in the U.S., but myriad choices of media to reach this growing population segment. Edelman PR’s  Andy Checo has some great advice on reaching bicultural Latinos through the media and through cultural connections. — Claire Celsi