How to score a personalized domain name for your brand

Canon has said it will register .canon for its Web presence. You could do the same for your brand—but it will cost you, and the application deadline is coming up soon.

They made that choice because the only other viable option has been .net—a favorite of Nigerian spammers and products featured in grainy, late-night commercials.

However, companies will have more options in coming months, and they’ll even be able to register their company’s name as the extension.

Adweek explains:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.