By now, we all know that the hard sell doesn’t work in social media. Additionally, audience patience with advertising is also wearing thin. So is it a surprise that Facebook isn’t a great vehicle for selling cars? Probably not.
Facebook is for socializing. The whole point of Facebook is interacting with the people in your network—posting updates, reading links they share, and maybe playing a game. Sure, there’s an element to discovery, backed with personal recommendations from the social graph. But really, people are on Facebook mainly to hang out and catch up with each other.
That is not the case with Pinterest. At its core, Pinterest is for discovery. A large portion of the pins are aspirational: clothes the pinners want to buy, home decorating ideas they want to try, cakes they want to make, places they would like to visit.
In other words, it’s a lead funnel created by the users themselves.