How to show leadership ‘reasonable, meaningful, measurable’ data
Use data to boost your brand’s impact.
Data can be a treasure trove providing information that unlocks opportunities, sparks new campaigns, piques curiosity and so much more. In the wrong hands, it can create problems instead of solutions.
Mark Weiner, strategic measurement advisor at the University of Florida: Professional in Residence, said at PR Daily’s “PR Measurement Workshop: Dispelling Myths to Prove Value-and Improve PR Performance” in June that, “data is means to an end.”
What do you want data to do for you? That depends on your overall goals.
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Tags: data
