How to show leadership ‘reasonable, meaningful, measurable’ data

 Use data to boost your brand’s impact.

Ragan Insider Premium Content
Multi racial group of people working with Paperwork on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. Use data and surveys to connect with leaders on the job and promote your work with stats in a more powerful way.

Data can be a treasure trove providing information that unlocks opportunities, sparks new campaigns, piques curiosity and so much more. In the wrong hands, it can create problems instead of solutions.

Mark Weiner, strategic measurement advisor at the University of Florida: Professional in Residence, said at PR Daily’s “PR Measurement Workshop: Dispelling Myths to Prove Value-and Improve PR Performance” in June that, “data is means to an end.”

What do you want data to do for you? That depends on your overall goals.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.