After all, you need to continue learning do your job more effectively and efficiently. Plus, you want to stay smart about industry trends.
Did I get that right?
It’s the reality for me, and I’m guessing it’s the same for lots of you out there.
This is the topic I presented on recently at the Southern Public Relations Federation Conference in Destin, Fla., to a group of PR professionals from Florida, Mississippi, Alabama, and Louisiana.
In my presentation, I laid out eight strategies for staying up-to-date on all the changes, new products/tools, and trends in the digital world. Here they are:
Strategy No. 1: Read 100 blogs in 15 minutes a day
I start most days by scanning my Feedly page. For the uninitiated, Feedly is a blog-reader tool (much like Google Reader). I prefer Feedly because of the way it’s laid out, but most folks use Google Reader. You can use either.